The iPhone just had some positive news in very different camps:

iPhone Marketshare beats Windows Mobile

Net Applications came out with its quarterly browser marketshare report this weekend. More surprising than the solid market share gains that the Mac platform made, was iPhone’s phenomenal showing.

.09 percent may seem like an extremely small marketshare but when you consider that the iPhone has only been selling for 5 months and for most of that time was in one – albeit large – market (the U.S.), that share is amazing. Add another .01% for the iPod touch and Apple mobile platform is one out of every thousand pageviews across the Internet.

The WindowsCE platform - all of the Windows mobile platform devices put together - only managed 66% of iPhones market share. How many WinCE devices are out there? According to Gartner, MS and its partners shipped over three million Windows Mobile devices in Q1 2007. They’ve been selling WindowsCE devices since 1996 - over 10 years.

AdMob + iPhone + LandRover = Good Results

A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above).

AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page. 88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads. Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute. Sales figures from the campaign were not available, but consider that the campaign was only 400,000 impressions; if LandRover had managed to sell one or two cars it would make the campaign more than effective.

The results would seem to indicate that the iPhone has become a more effective means of targeted mobile advertising campaigns than regular phones; the integration with Google Maps and the display of video provides a richer experience for both the viewer, and for the company seeking to expose their product.

iPhone tops Google’s fastest growing search terms

There is no more Britney. iPhone is at the top of the stack for the hot search terms, which includes:

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith