A case for the mobile web: Google iPhone Traffic
The New York Times has a piece (login required): Google Sees Surge in iPhone Traffic.
It starts off talking about the title itself:
On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times. A few days later, iPhone traffic to Google fell below that of devices powered by the Nokia-backed Symbian operating system but remained higher than traffic from any other type of cellphone.
The data is striking because the iPhone, an Apple product, accounts for just 2 percent of smartphones worldwide, according to IDC, a market research firm. Phones powered by Symbian make up 63 percent of the worldwide smartphone market, while those powered by Microsoft’s Windows Mobile have 11 percent and those running the BlackBerry system have 10 percent.
But, then you get to the important piece from a developer perspective:
“Consumers are going to demand Internet browsers” as good as Apple’s, said Vic Gundotra, a Google vice president who oversees mobile products.
Mr. Gundotra said Web browsers as capable as the iPhone’s could also prove a boon for developers of mobile software, who have long struggled to adapt their programs to different types of phones. As it does on the PC, he said, the browser could provide a more homogeneous “layer” for programmers.
“The reason no one considered this seriously is that the Web layer on mobile devices was terrible,” he said. Google has taken advantage of the capabilities of the iPhone browser to create a product, internally called Grand Prix, that it says provides easy access to many of the company’s services, including search, Gmail, Reader and Picasa.
Google, which developed the first version of Grand Prix in six weeks, is introducing a new version on Monday, just six weeks after the first one. That is a speed of development not previously possible on mobile phones, he said.
2008. The year that developers swarm onto mobile phones through the Web floodgates.
